The Brand

At its heart, Nosouj is a sustainable luxury brand founded on respect for nature and modern design, bridging the gap between style and social responsibility. Just as the fibers are weaved to create the ancient dokuma fabric, the principles of environmental consciousness and luxury design come together to create Nosouj.

Nosouj brings to life not authentic designs and supports small communities by creating job opportunities for sustainable living, breathing new life into ancient techniques with modern design.

Preserving heritage with an exclusively handmade process, an integral part of the Nosouj message is the inherent belief that the future of fashion is a place where design and respect for Mother Earth meet.

We believe that artisanship is at the root of luxury, people are looking for a brand and products that are truly differentiated. At Nosouj we put special emphasis on working with exceptional artisans that help us build a brand that provides dignity to people who need it most, with products that are able to stand on their own and are desirable on their own terms.

At Nosouj we incorporate ancient traditions in untraditional ways, creating limited edition exquisite products. The hope is that by doing so we promote entrepreneurship, prosperity and dignity in places that need it most.

The Designer

Nosouj has been in the making over an entire lifetime and was born out of a love for free-spirited living by Basma Abdul Hadi in 2015. From a very young age, Basma gravitated towards traditional handicrafts in response to her love for authentic design and a deep respect for Mother Earth. Guided by her natural instincts, Basma found her design calling in the space where artisana and luxury come together seamlessly.

In touch with the world around her, Basma is a nomad at heart. She dreams with her eyes wide open, scouring Eastern villages in Turkey, Jordan and beyond for ethically sourced, original handicraft techniques. Collaborating with small business owners and weavers on her creations, she brings to life not only her designs but to small communities as well, creating job opportunities for sustainable living and sustaining traditional crafts.

Nosouj, the Arabic word for hand weaving perfectly embodies Basma’s vision of an eco-luxe brand merging the best of heritage workmanship and international standards of luxury design. What started as a passionate hobby was met with unwavering demand for her pieces, literally catapulting her into the commercial world overnight.

Nosouj’s appeal is in its sophistication of design, not one to rest on the laurels of the unique heritage techniques. Basma pushes the boundaries of what ethical fashion can be, creating a range of styles that accommodate the lifestyle of today’s fashion-conscious woman. Nosouj is the little company that could, competing with international handbag brands for the attention of the customer.

When a customer purchases a Nosouj creation it is as much for its beauty and practicality as it is for its authentic story.

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